Amy Jade Pham

I am a Design (Communication) and Business (Marketing) student graduating in 2026, with a passion for brand identity, print, and illustration. Having been immersed in drawing from a young age, I discovered graphic design as a way to channel my creativity with intent, using visual storytelling to craft meaningful connections. I believe great design should not only capture attention but also convey a story that resonates and endures. 

My work blends artistic sensibility with marketing strategy, enabling me to create designs that are not only visually striking but also purposeful and audience-focused. Skilled in Adobe, Canva, Procreate and traditional illustration, I enjoy transforming concepts into cohesive brand experiences that resonate and endure.

For any inquiries please email:
amyjadepham1@gmail.com

My design page:
https://www.instagram.com/amiysdesigns/

My art page:
https://www.instagram.com/amiysart/

A Glimpse of the Familiar (2024)

‘A Glimpse of the Familiar’ is a hypothetical exhibition held at State Library Victoria for Artist Jonathan Zawada. The project consisted of an invitation, website, flags and a wayfinding system within the exhibition space. To complement the vivid hues and dual themes of nature and digital within Zawada’s works, I adopted a similiar colour scheme and utilised delicate illustrations of mushrooms and digital gradients. Just as Zawada reveals a new perspective on ordinary subjects, the identity design assumes a layering component that reveals the true forms of the illustrations beneath a cluster of ambiguous lines.