Amy Jade Pham

I am a Design (Communication) and Business (Marketing) student graduating in 2026, with a passion for brand identity, print, and illustration. Having been immersed in drawing from a young age, I discovered graphic design as a way to channel my creativity with intent, using visual storytelling to craft meaningful connections. I believe great design should not only capture attention but also convey a story that resonates and endures. 

My work blends artistic sensibility with marketing strategy, enabling me to create designs that are not only visually striking but also purposeful and audience-focused. Skilled in Adobe, Canva, Procreate and traditional illustration, I enjoy transforming concepts into cohesive brand experiences that resonate and endure.

For any inquiries please email:
amyjadepham1@gmail.com

My design page:
https://www.instagram.com/amiysdesigns/

My art page:
https://www.instagram.com/amiysart/

Nudge (2025)

Nudge is a social media fitness app designed for Gen Z users who want to engage with fitness on their own terms. At its core, Nudge celebrates progress over perfection, allowing users to explore, save, and complete workouts from a diverse community. The brand’s mission is to transform fitness into a fun and sustainable experience that allow users to feel supported at every stage of their journey. 

The visual identity reflects these values by intentionally deviating from the aggressive, high-intensity aesthetics common in traditional fitness branding. Instead, it embraces a soft yet energetic color palette of orange, navy blue, light blue, and cream — inspired by retro design and tailored to Gen Z sensibilities. 

The logo design draws from the concept of movement, reinforcing the app’s purpose. It features a heavily italicised wordmark, mimicking the forward momentum of a “nudge.” The custom “N” icon is inspired by the yoga boat pose, subtly reimagined as an upward stroke to symbolize growth and progress. This visual gesture reflects Nudge’s core philosophy: supporting small but meaningful steps toward a healthier lifestyle.