Amy Jade Pham

I am a Design (Communication) and Business (Marketing) student graduating in 2026, with a passion for brand identity, print, and illustration. Having been immersed in drawing from a young age, I discovered graphic design as a way to channel my creativity with intent, using visual storytelling to craft meaningful connections. I believe great design should not only capture attention but also convey a story that resonates and endures. 

My work blends artistic sensibility with marketing strategy, enabling me to create designs that are not only visually striking but also purposeful and audience-focused. Skilled in Adobe, Canva, Procreate and traditional illustration, I enjoy transforming concepts into cohesive brand experiences that resonate and endure.

For any inquiries please email:
amyjadepham1@gmail.com

My design page:
https://www.instagram.com/amiysdesigns/

My art page:
https://www.instagram.com/amiysart/

Melbourne Cinémathèque (2025)

Melbourne Cinémathèque is a not-for-profit film society that showcases rare and classic films to promote the appreciation of cinema history . Each year, the organisation partners with Monash students to develop a distinctive visual identity for its annual season. 

My design proposal for the 2026 identity revolves around the theme of spectatorship—how audiences peer into the lives of fictional characters, much like observing intimate moments through a window. As such, my visual approach uses these residential glass panes as a metaphor.  The gradient light also provide glipses of genre-specific illustrations within each pane. 

The identity assets includes a design for one side of a seasonal calendar, a digital poster, and two promotional screens.