Amy Jade Pham

I am a Design (Communication) and Business (Marketing) student graduating in 2026, with a passion for branding, graphics and communications. This website is my creative portfolio documenting significant projects I have completed across the years.

For any inquiries please email:
amyphamm1@gmail.com

My Design Instagram Page:
https://www.instagram.com/amiysdesigns/

My Art Instagram Page:
https://www.instagram.com/amiysart/

Melbourne Cinémathèque (2025)

Melbourne Cinémathèque is a not-for-profit film society that showcases rare and classic films to promote the appreciation of cinema history . Each year, the organisation partners with Monash students to develop a distinctive visual identity for its annual season. 

My design proposal for the 2026 identity revolves around the theme of spectatorship—how audiences peer into the lives of fictional characters, much like observing intimate moments through a window. As such, my visual approach uses these residential glass panes as a metaphor.  The gradient light also provide glipses of genre-specific illustrations within each pane. 

The identity assets includes a design for one side of a seasonal calendar, a digital poster, and two promotional screens.