Amy Jade Pham

I am a Design (Communication) and Business (Marketing) student graduating in 2026, with a passion for branding, graphics and communications. This website is my creative portfolio documenting significant projects I have completed across the years.

For any inquiries please email:
amyphamm1@gmail.com

My Design Instagram Page:
https://www.instagram.com/amiysdesigns/

My Art Instagram Page:
https://www.instagram.com/amiysart/

Australian Animal Explorer Survival Kit (2025)

The Australian Animal Explorer Survival Kit aims to educate children aged 7–9 about safe behavioural responses to dangerous animals. Through playful, hands-on learning, the kit engages kids through instructional action cards, an explorer journal, habitat map and paper animals. It also features binoculars and a hat, alongside a set of reward stickers. 

In action, children interact with paper animals, follow respective safety actions, and log their experiences to earn stickers. 

Each asset is designed around learning-through-play principles, with realistic animal illustrations to support cognitive engagement and retention. Earthy tones were chosen to enhance focus, and the kit’s survival narrative draws on the human ‘survival processing effect,’ to allow deeper connection with the content.