Amy Jade Pham

I am a Design (Communication) and Business (Marketing) student graduating in 2026, with a passion for brand identity, print, and illustration. Having been immersed in drawing from a young age, I discovered graphic design as a way to channel my creativity with intent, using visual storytelling to craft meaningful connections. I believe great design should not only capture attention but also convey a story that resonates and endures. 

My work blends artistic sensibility with marketing strategy, enabling me to create designs that are not only visually striking but also purposeful and audience-focused. Skilled in Adobe, Canva, Procreate and traditional illustration, I enjoy transforming concepts into cohesive brand experiences that resonate and endure.

For any inquiries please email:
amyjadepham1@gmail.com

My design page:
https://www.instagram.com/amiysdesigns/

My art page:
https://www.instagram.com/amiysart/

Australian Animal Explorer Survival Kit (2025)

The Australian Animal Explorer Survival Kit aims to educate children aged 7–9 about safe behavioural responses to dangerous animals. Through playful, hands-on learning, the kit engages kids through instructional action cards, an explorer journal, habitat map and paper animals. The kit also features binoculars and a hat, alongside a set of reward stickers that children can aim to obtain. 

In action, children interact with paper animals distributed in their environment, follow guided safety actions, and log their experiences to earn stickers. Designed around learning-through-play principles, the kit uses clear language, step-by-step instructions, and realistic animal illustrations to support cognitive engagement and retention. Earthy tones were chosen to enhance focus, and the kit’s survival narrative draws on the “survival processing effect,” motivating children to connect more deeply with the content. 

Ultimately, the kit aims to enable children to make informed decisions during outdoor activities.